QEMENT
Platform module

Marketing Automation

Automate fair communications with email, SMS, print templates, registration-link ownership, and compliance. Measure which channel converts at the gate and allocate budget on evidence.

Overview

Marketing Automation runs pre-, during-, and post-fair communications from one hub. EuroMessage email, SMS, badge/invite printing, and banner management.

Registration-source tracking and creator ownership on registration links make campaign accountability visible without Excel; IYS-style consent keeps messaging compliant.

Business outcomes

  • Run campaign budgets on registration sources, not guesses.
  • Save time by automating pre/post-fair messaging.
  • Keep link ownership transparent across the team.
  • Communicate compliantly with consent management.

Key capabilities

Email and SMS templates

Bulk/personalized mail and SMS — registration reminders, meeting notices.

Print and creative management

Badge and invite templates; dynamic banners on portal/mobile.

Registration source tracking

See which channel drives visitors — clear campaign ROI.

Registration link ownership

Filter and column by creator — team accountability without Excel.

Consent compliance

Turkey IYS-aligned permission management — every send stays compliant.

See this module in your own fair

Book a short demo with the QEMENT team and experience the module live in your own operational scenario.